Aloha Quicken! While the product was taking shape, the software industry was not. In 1984, the personal computing industry had crashed with venture capitalist investments falling 25 percent after tripling the year before. Basically, Intuit found itself trying to raise capital at exactly the moment when nobody was interested in funding software development. Without the proper funding, a retail launch was out of the question, so it was decided that the best way to get Quicken into consumer’s hands was through commercial banks. Bank of Hawaii was the first to sign on and heavily promoted the availability of the product through its branches and in newspapers and flyers. The result: Quicken was soon outselling software giant Lotus 1-2-3 (which was sold through retail locations) throughout Hawaii.