RE: First super bowl from St Augustine's perspective
From: amy@amyjohoward.com
To: 'Josh Howard'
Date: 2026-02-23 15:26
It’s a stark reminder that the entire pro sports industry is about the audience more than the sport.
From: Josh Howard
Sent: Monday, February 23, 2026 12:54 PM
To: Amy Howard
Subject: Re: First super bowl from St Augustine's perspective
:) that was a nice historical snapshot.
Also, I cracked up at the idea of replaying a kickoff because the network didn't catch it. I cannot imagine the insanity that
would ensue today if anybody wanted to "redo" a play lol
On Mon, Feb 23, 2026, 7:56 AM wrote:
This is from a column I receive behind a firewall from the St. Augustine historical society. I thought you would enjoy it so I
copied and pasted it here.
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Source: The Oldest City: A Column by Susan Richbourg Parker, Ph.D.
January 31, 2026
FIRST “SUPER BOWL” WAS NOT A BIG DEAL
Super Bowl Sunday is just days away. The first championship game was officially known as the AFL-NFL World
Championship, played January 15, 1967. This first game was often called the “supergame.” That game, as this year, was
played in California. The Green Bay Packers and the Kansas City Chiefs faced each other at the Los Angeles Memorial
Coliseum.
I’m going to assume that most of us will not be watching the game from a seat at the venue that costs 5-digit dollars.
Tickets for the first championship game were $12. Potential purchasers thought that price was way too high. The game
2/25/26, 8:22 AM RE: First super bowl from St Augustine's perspective
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did not sell out.
Three days before the game, the column, “Television Review,” in The St. Augustine Record noted that “the big battle, as
far as CBS and NBC [are] concerned is not between the Green Bay Packers and the Kansas City Chiefs at the Super Bowl.
It is between the two networks and the struggle to attract the bigger audience.” Days before the game, TV watchers were
complaining that ads for the championship game “were cluttering the commercial breaks” of their favorite shows.
Imagine watching the game on a television, with a 20-inch screen in black and white, maybe in color. The broadcast of
the game was a “pool job” for cameramen and the basic picture was the same, whichever network you chose. Airing the
game on two different networks caused one issue. Coming out of halftime, NBC didn't cut back from commercial in time
to catch the opening kickoff of the second half, so the network got the NFL to have the two teams replay the kick, for a
history-making two second-half kickoffs.
That first game received little attention on the sports pages of The Record. And it never made the front page. But the
television networks realized how important this event was. Could they have foreseen how gigantic it would become?
At the time of the game, St. Augustinians were living with plenty of change. The north Florida region was on the verge of
losing its clout in the Legislature. The State was creating new legislative districts in proportion to population. South
Florida was going to gain many Legislative seats at the expense of the northern part of the state.
Florida had its first Republican governor since 1873. Claude Kirk was inaugurated less than two weeks before the big
football game. The big news at the time was Kirk’s appearance at the Inaugural Ball with a “mystery woman. They would
marry a month later.
Medicare was only six months old, and headlines complained about its paperwork. On the other hand, most physicians
were not as unhappy about the Medicare process as their dire predictions had imagined.
St. Augustine was deep into restoring and reconstructing historic buildings. The city had celebrated its 400th birthday in
September 1965. The U.S. post office had just moved from Government House, overlooking the Plaza, to the then-new
post office building at the corner of King Street and Central (now MLK) Avenue. The former post office building would
change its character to a historical focus.
New life for old hotels was going strong. The Cordova Hotel building (today’s Casa Monica Hotel) was being renovated
to become the St. Johns County Courthouse. The City of St. Augustine was considering moving its offices to the Alcazar
Hotel building (Lightner Museum). The sale of the Ponce de Leon Hotel to become Flagler College was announced just
days before the game. At the time the Ponce Hotel dining room was still open to the public for meals. Lunch was $1.95.
The Packers won that first game by a score of 35 – 10. Now, here we are, 59 games later.
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Re: Microsoft Defender
From: Josh Howard
To: Amy Howard
Date: 2026-04-06 13:02
Lol better safe than sorry I guess.
On Mon, Apr 6, 2026, 8:25AM wrote:
I thought I was going to cancel my 30-year subscription to Norton because ChatGPT said Microsoft Defender has surpassed it
and is free. I’m not feeling so confident when I have to add Microsoft.com to my Microsoft Safe Senders list. Of course,
ChatGPT calls Microsoft stupid every other day.
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