Refreshed. Revamped. Renewed. This is Quicken at 40.

The history of Quicken Take yourself back to 1984 — you’re listening to “When Doves Cry” on cassette in your Datsun, headed to catch Sixteen Candles on opening night, and gearing up for the Magic vs. Bird Lakers/Celtics NBA Final. Any idea what else was released that year? We’ll give you a hint — it’s still used every day in 2023. A timeline 1984: Quicken for DOS launches as the initial product for Intuit — and one of the first fintech products, ever.

1988: Quicken is crowned the #1-selling consumer software product, cementing its trust and authority for users committed to their finances.

1991: With Mac and DOS versions already available, Quicken launches a version for Windows users.

1993: Quicken Deluxe is launched — which would become Quicken’s most popular product for years to come.

1997: To the delight of small-business owners, Quicken unveils Home and Business, allowing users to manage their business and personal finances — all in one spot.

2012: Quicken is on the go! Mobile and web companion apps are launched, giving users smartphone access anywhere, anytime.

2016: Quicken is sold to HIG Partners, becoming an independent company. Eric Dunn, Intuit’s 4th-ever employee, is named CEO.

2018: Quicken changes to a subscription-based model, making the most current versions more accessible to all.

2020: Quicken launches Simplifi by Quicken (now Quicken Simplifi). World-renowned The New York Times’ Wirecutter names it “Best Budgeting App.”

2021: Quicken is sold from H.I.G. Partners to Aquiline Capital Partners, furthering growth for the company. 2023 new Quicken purple logo 2023: Quicken unveils rebrand, offering a fresh, new look with the same vision — to help customers lead healthy, confident financial lives. Reach your financial goals with confidence. Try Quicken Simplifi or Quicken Classic today. Quicken has made the material on this blog available for informational purposes only. Use of this website constitutes agreement to our Terms of Use and Privacy Policy. Quicken does not offer advisory or brokerage services, does not recommend the purchase or sale of any particular securities or other investments, and does not offer tax advice. For any such advice, please consult a professional.

Refreshed. Revamped. Renewed. This is Quicken at 40. by Quicken October 10, 2023 Personal Finance Share article: We’re so incredibly excited to share that we’ve rolled out a brand-new look — one that reflects not only who we are, but where we’re going. But we can’t look toward the future without first recognizing our past — it’s what has helped shape our identity, and what’s helped our customers better their finances for four decades.